Seed to Fork PHYGITAL Model, with a strong Farm-gate supply chain expertise and holistic selling capabilities, thrives to create better livelihood for farmers and good value for consumers.
In countries where farming is known as a viable and profitable business proposition,
the farmers enjoy low cost cultivation, higher yield and better price due to large scale
farming. But in India, the land holdings are small and marginal sizes that leads to plethora of
challenges. In order to bring the benefits of large scale farming to indian farmers, it is
aggregate the farmers and integrate them with all the stakeholders in the agricultural value
chain and the effort also requires right technology platform to see the scale.
payAgri Innovations Pvt Ltd is an agri-fintech organization that orchestrates the entire transaction in an Agri Value Chain and digitizes these transactions. The three principles on which the model functions are:
• Remove the array of middlemen in the Agri Value Chain through direct linkages
• Create a cashless ecosystem
• Provide the benefits of large scale farming to small holding farmers